Creating an amazing customer experience

One of the best ways to build a profitable and sustainable business with through repeat customers and referrals.

Having a great client experience is essential for any business. It can mean the difference between a customer who returns and one who doesn’t. Here are my top ten tips for creating a great client experience.

1. Make sure that your customer service is top-notch. This means being helpful, friendly and knowledgeable about your products and services. You should be willing to go the extra mile to help your customers. Don't just give great customer services in the beginning! Consistency is important for building trust and trust is what leads to more referrals.

2. Make sure your website is easy to navigate and find what they are looking for. Make sure that any forms or processes are easy to understand and complete.

3. Make sure that you answer questions promptly. This includes responding to emails, phone calls, and live chat inquiries.

4. Ensure that your services and terms and conditions are clearly outlined so that your clients know exactly what to expect. If you are unorganised and vague, your clients will be frustrated and may move on to another artist.

5. Make sure that your clients feel valued. Show that you care about them by offering discounts or other incentives. Show your appreciation through gifts, thank you cards, birthday cards and other gestures.

6. Exceed their expectations. Find ways to add little extras. It could be as simple as a free add on, a bridal survival kit on the wedding day, a bottle of champagne at booking or even just a "thank you for booking me" note

7. Follow up with your clients to make sure they are satisfied with your services. This will show that you care and that the customer is important to you.

8. Make sure you have a feedback system in place. This will allow customers to leave reviews and also provide feedback so that you can improve your services. Customer referrals are a great way to get new customers.

9. Even after the booking, continue to stay in touch with your client. An anniversary card on their 1 year, a referral card for a discount for them and a friend. Build a relationship with your customer and she will continue to come back to you.

10. Send appointment reminders. Before calls, meeting and appointments, send a reminder to your clients. This simple task shows that you are helpful and prepared and also prevents you losing business through no-shows and missed appointments.

Creating a great client experience is essential for any business. By following these tips, you can create a positive experience for your clients that will keep them coming back.

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